The Milwaukee County Zoo will be a zoo of renown with a reputation as a leader in animal management, conservation, research and education within a wholesome recreational environment enjoying the admiration of the citizens of Milwaukee County as well as all zoo guests and other zoos of the world.
The Milwaukee County Zoo will inspire public understanding, support and participation in global conservation of animal species and their environment by creating a unifying bond between our visitors and the living earth and provide an environment for personal renewal and enjoyment for our guests by:
-Contributing to world wide animal management, conservation and research efforts
-Fostering sound physical, psychological and social development for the animal groups in our care
-Sharing our knowledge with the intent to reinforce the human-animal-earth bond
-Improving the quality of our professional development, administration and operating environment
-Striving for the financial self-sufficiency of the organization
-Continuing the public-private partnership with the Zoological Society of Milwaukee County